About Us

AVATAS Payment Solutions is the pioneer in reducing payment processing expenses for the energy and service industries. Prior to 2005, home heating companies were charged credit card processing fees that were 50 percent or more than they are today – until the multi-year lobbying efforts of AVATAS co-founders Tracy Richmond and Larry Richmond persuaded credit card companies to reclassify heating fuel retailers – a victory that has yielded in excess of $500 million in savings for the industry.

  • We focus our attention on payment automation while reducing expenses for transactions with MasterCard, Visa and Discover.
  • We offer a full array of payment options including online payments, EFT, mobile payments and check by phone.
  • We partner with all the leading software companies to provide our clients with seamless and simple integration.
  • We continually offer our clients innovative ideas for improved cash flow, expense reduction and increased revenue.
  • We are frequent contributors to industry trade publications and association meetings.  We are in demand public speakers due to the depth or knowledge we bring the industry.

AVATAS works with over 600 companies across the country and we also process payments for many state and regional energy and service industry associations. Don’t take our word for it – take theirs.

“AVATAS skips the phony flashy sales pitch, and just plain delivers. Dealing with AVATAS has been a pleasure before and after I became a customer.”
Danny Warthen , Warthen Fuel Company


As an AVATAS customer you will:

  • Reduce processing costs using state-of-the-art solutions
  • Work directly with a dedicated client manager that knows your business
  • Utilize the AVATAS knowledgebase to help drive your customers to the payment methods that cost you the least pennies per gallon
  • Never be locked into a contract—you can leave anytime with no cancellation fee
  • Save money guaranteed—even if you are already in the utility program
  • Learn how to achieve PCI Compliance